Citizen Celebrates Better Starts Now Initiative With Tennis Great Naomi Osaka

Press Release

Citizen Celebrates Better Starts Now Initiative With Tennis Great Naomi Osaka

A new video message from CITIZEN Brand Ambassador Naomi Osaka is now available on CITIZEN’s special Better Starts Now website to coincide with the opening of the 2020 US Open in Flushing, NY.

As a politically engaged athlete, Naomi Osaka has brought awareness of social injustice to her sport. She embodies the CITIZEN’s Better Starts Now mission. Inspired by her positive attitude, her will, her confidence, and her determination to move forward, Osaka always finds the next opportunity to create “Better in the Now,” no matter what changes she faces.

Better Starts Now is the simple belief that, no matter who you are and what you do, it is always possible to make something better, and now is the time to start doing it. It is a reflection of CITIZEN’s philosophy that now is always the ideal time to start something new, and now is always the ideal time to take action and make things better. This belief is a fundamental part of our approach to watchmaking, and it is also something we share with everyone who is responding to the challenges of this new era as we adapt to the changes in the world around us.

Tennis Champion Naomi Osaka wearing her namesake Citizen watch

We wish to inspire others by featuring CITIZEN Brand Ambassador Naomi Osaka in the first episode of this series, along with other inspirational people who share our Better Starts Now philosophy. They share their thoughts and how they have responded to the challenges they face, including in their daily lives, as they continue to excel in their respective fields. Their video messages provide hints about how we can all take a positive step forward right now. New videos in this series, including footage filmed by Naomi Osaka at home, will be released on our Better Starts Now special website over the coming weeks.

In conjunction with the Better Starts Now initiative, Naomi Osaka will be wearing the limited edition Naomi Osaka signature model watch at the 2020 US Open – one of the four Grand Slam international tennis tournaments (August 31st- September 13th) at the Billie Jean King National Tennis Center in New York City.